Guests raising a toast at the bar of The Speakeasy

Immersive Theater Production · 2014–2015

The Speakeasy

Audience interaction design for an ambitious immersive theater revival.

Roles
Audience Interaction Designer, Venue Manager
Skills
Experience Design, Interaction Design, Venue Management
Production
The Speakeasy SF
Scale
A cast of 40 for an audience of 200+

Goal & Strategy

Turn an audience of onlookers into accomplices.

Goal

Improvise with the audience without breaking immersion.

Strategy

Use common social scenarios with implicit scripts we already know.

The Project

The Speakeasy is an acclaimed immersive theater production set in a fully realized 1920s nightclub—cabaret stage, casino tables, and a working bar—hidden inside a clock shop in San Francisco. A cast of 40 performers ran and visited the club among an audience they treated as patrons.

I developed interactive experiences between cast and audience members that let guests slip from spectators into participants: an interactive radio that tuned between period stations and scenes, a bouquet to be delivered to a chorus girl, a missing wallet that, once returned to its owner in the cast, earned the finder a drink.

For about a year before opening I also ran Club 1923, the production’s pop-up speakeasy, with a full bar, live stage performances, and a casino. I opened and closed the club, managed patrons and staff, and kept the night running on schedule.

The Venue

  • The Speakeasy venue photo
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  • The Speakeasy venue photo
  • The Speakeasy venue photo
  • The Speakeasy venue photo

The Experience

  • The Speakeasy production photo
  • The Speakeasy production photo
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  • The Speakeasy production photo
  • The Speakeasy production photo
  • The Speakeasy production photo
  • The Speakeasy production photo
  • The Speakeasy production photo
  • The Speakeasy production photo
  • The Speakeasy production photo
  • The Speakeasy production photo
  • The Speakeasy production photo