Immersive Arts & Music Festival · 2022

School Daze

Creative Direction for an education-themed immersive arts and music festival.

Roles: Creative Director
Skills: Creative Direction, Art Direction, Graphic Design, Event Production, Community Management
Client: Take 3 Presents
Scale: A 3-day festival for ~1800 people

Goal & Strategy

The first day back after a very long summer.

Goal

Create a feeling of nostalgia for the return of a beloved community event.

Strategy

Capture the universal experience of school spirit and make the party feel like a reunion.

The Project

School Daze is an annual community-driven immersive arts and music festival where the line between performer and participant blurs. For the first event after COVID, attendees were cast as the student body of a beloved alternate-curriculum school, with school colors, an opening ceremony, and a mascot. The identity ran on purple and blue, and the mascot was Sasquatch.

I ran the Art Department: a team of more than 200 artists on a budget of roughly $50k. Over 4 months of production I worked with teams developing 2 main stage theatrical performances, roving character interactions, an event website, pre-event narrative emails, a radio station, and 20+ commissioned interactive installations.

Graphic Design

Colors